I went to see the movie Leap Year today. It's a chick flick, yes, but I loved it and I won't apologize for it (wink.)
I was especially anxious to see it because it looked charming, I LOVE Ireland, and Amy Adams (who I think is just adorable) was playing the part of a home stager. I was dying to see how Hollywood would portray a stager and well... it was just as I expected--hilariously inaccurate, but very entertaining!
Amy Adams was seen staging an upscale apartment while wearing a skin-tight pencil skirt and 5 inch, open-toed heels! When she finished staging (without a hair out of place mind you,) the realtor came in and expressed his enthusiasitc admiration. Amy Adam's character then opened the fridge and handed the realtor a tube of cookie dough with instructions to bake the cookies a 1/2 hour before the open house with the guarantee that the agent would receive several offers by the next day! Ahhh, so THAT'S the secret.
I also got a kick out of the inference that the stager was quite well-to-do (as a result of her career,) always dressed in killer heels and chic clothing. Her lifestyle, wardrobe, and upscale neighborhood made ME want to become a stager. Oh, wait...I AM a stager.
Though the portrayal of a hard-working stager was unrealistic, in my opinion, the film did make one great point that I believe could benefit every person on the planet: DRESS LIKE YOU'RE A SUCCESS! When you're meeting customers or going on a consultation/interview, dress like you really want the job. The character in the movie was a walking, talking advertisment for her business. She was brilliant at marketing herself in such a way that you took one look at her and you knew she was a winner. Dressing well is a simple strategy (both in business and in life) that may put you ahead of the competition, but many people under estimate its importance. Dress like you're a winner and see if it doesn't attract more business to you. It's a little trick that pays off BIG TIME. Good luck, and let me know how it worked for you!
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A clever summary of the movie from a professional. I so want to go see this movie now. Thank you for sharing this simple marketing technique. Many people forget to include "ourselves" (I say this collectively) as part of the plan.
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